Part 5
Implementation & Success
Your 90-Day Launch Plan & Beyond
Chapter 9: From Decision to Success
Success Formula: The difference between a smooth launch and chaos is preparation. This 90-day plan has launched 500+ successful implementations.
The 90-Day Launch Plan
1
Days 1-30: Foundation Phase
Week 1: Setup & Access
- ✓ Contract signed & payment processed
- ✓ Account credentials received
- ✓ Team kickoff meeting held
- ✓ Implementation timeline confirmed
- ✓ Support channels established
Week 2: Configuration
- ✓ Basic settings configured
- ✓ Business info & branding added
- ✓ Tax settings implemented
- ✓ Payment gateway connected
- ✓ First test booking successful
Week 3: Product Setup
- ✓ All experiences created
- ✓ Pricing rules configured
- ✓ Availability calendar set
- ✓ Resources/staff assigned
- ✓ Photos & descriptions added
Week 4: Integration
- ✓ Website widget installed
- ✓ Email templates customized
- ✓ Staff accounts created
- ✓ Basic training completed
- ✓ Initial data imported
2
Days 31-60: Testing Phase
Week 5-6: Process Testing
- ✓ Complete booking flow tested
- ✓ Modification process verified
- ✓ Cancellation & refunds tested
- ✓ All payment scenarios checked
- ✓ Email notifications validated
Week 7-8: Advanced Features
- ✓ OTA connections established
- ✓ Reporting configured
- ✓ Integrations connected
- ✓ Mobile apps configured
- ✓ Advanced training completed
Soft Launch Strategy: Start accepting real bookings for dates 30+ days out while maintaining manual booking for immediate dates.
3
Days 61-90: Launch Phase
Week 9-10: Go Live Prep
- ✓ All historical data migrated
- ✓ Future bookings transferred
- ✓ Customer communications sent
- ✓ Staff fully trained
- ✓ Backup procedures in place
Week 11-12: Full Launch
- ✓ Old system deactivated
- ✓ 100% on new platform
- ✓ Daily monitoring active
- ✓ Issues addressed immediately
- ✓ Performance metrics tracked
Critical Success Factors
People
- • Dedicated project owner
- • Executive buy-in
- • Staff champions identified
- • Training time allocated
Process
- • Workflows documented
- • Testing checklists
- • Rollback plan ready
- • Communication plan
Technology
- • Data backed up
- • Integrations tested
- • Performance validated
- • Security confirmed
Measuring Success
Key Performance Indicators (KPIs)
Month 1 Targets
- System uptime> 99%
- Booking errors< 2%
- Staff adoption> 90%
- Customer complaints< 5
Month 3 Targets
- Online booking %> 70%
- Conversion rate increase> 15%
- Admin time reduction> 30%
- Revenue increase> 10%
Month 6 Targets
- Feature utilization> 80%
- Customer satisfaction> 4.5/5
- ROI achieved> 100%
- Repeat booking rate> 25%
Year 1 Targets
- Total bookings increase> 30%
- Revenue per booking> 20%
- Operational efficiency> 40%
- Platform ROI> 300%
Common Launch Mistakes:
- • Switching during peak season
- • Inadequate staff training
- • No rollback plan
- • Poor customer communication
- • Trying to do everything at once
Post-Launch Optimization
Month 4-6
Optimization Phase
Fine-tune workflows, implement advanced features, gather feedback
Month 7-9
Expansion Phase
Add integrations, explore new features, expand distribution
Month 10-12
Mastery Phase
Leverage analytics, implement automation, drive innovation