The Technology Marketplace Built for Experience Operators
Connecting tour operators, activity providers, and experience businesses with the technology solutions that drive growth
About Directoury
Directoury is the definitive technology resource for experience operators seeking to optimize their complete technology stack. Our specialized marketplace connects tour operators, activity providers, and experience businesses with software vendors who understand their unique needs across all business functions. We provide free access to expert guidance, platform comparisons, and educational resources while delivering qualified leads to technology providers. From industry-specific solutions like booking platforms, waiver systems, and channel management to essential SMB tools including HR, payroll, insurance, and marketing automation, Directoury exclusively serves the experience economy. Experience operators discover, evaluate, and connect with comprehensive technology solutions that drive business growth.
Our Core Values
Transparency
We believe in complete transparency in all reviews and ratings. Every review on our platform is verified to ensure authenticity.
Community
We foster a community where tour operators can share knowledge and learn from each other's technology experiences.
Innovation
We're committed to driving innovation in the travel industry by connecting tour operators with cutting-edge technology solutions.
Leadership Team
Our team consists of travel and technology experts dedicated to helping the tour operator industry embrace digital transformation.
Alex is a recognized authority in the travel industry with a track record of building and scaling companies that have shaped how the $260B experiences industry operates. He co-founded Arival, the experiences industry's premier B2B events and research authority, producing definitive market analysis. Alex is a regular speaker and thought leader at the industry's most prestigious events, including Phocuswright, ITB, World Travel Market, WebInTravel, and others.
Alex has pioneered multiple transformative ventures in travel technology. He co-founded Redeam (acquired by Travel Curious), securing $20M in capital from travel's leading investors to introduce channel management to the experiences sector, with clients including Disney. He established Flextrip (acquired by Nor1), which created one of the first B2B distribution networks for the experiences market. Alex also led foundational work in industry-wide connectivity standardization.
Jason Hackett is the Co-founder of Directoury, the specialized technology marketplace for experience operators. With over 20 years of leadership experience in location-based entertainment and tourism technology, together with partner Alex Kremer, they identified the critical gap between experience operators seeking technology solutions and vendors needing qualified leads in this specialized market.
Previously, Jason served as Design Expert Associate Partner at McKinsey & Company, where he advised consumer businesses on experiential design and new business building. As Senior Vice-President at SL Green's Summit One Vanderbilt, he led the development of NYC's most successful attraction launch, scaling to a $100MM business. Earlier, as Chief Marketing & Digital Officer at New York Cruise Lines, he grew EBITDA by 25% and increased online revenue by 350% through technology optimization.